- Cennergi tasked Boomtown with developing strategic approach for renewable energy business relaunch.
- The agency’s solution has three stages.
- Cennergi Services to offer full-scope management services
Boomtown has relaunched Exxaro Resources’ two renewable energy companies. Pretoria is the headquarters of the JSE-listed black-owned mining and energy solutions company, which is also a member of the JSE Socially Responsible Investment (SRI) Index. The conviction drives that empowering local communities and positively impacting the world is central to its mission.
Cennergi tasked Boomtown with developing and implementing a strategic approach for the relaunch of its renewable energy business, which includes Cennergi Holdings and Cennergi Services.
Cennergi Holdings will now develop, own, and operate a diverse portfolio of renewable energy assets in the distributed and utility segments in South Africa and select international markets. At the same time, Cennergi Services will offer full-scope management services to renewable energy projects through value-added services and digital solutions.
“Our role was to craft and develop a brand strategy that would redefine Cennergi’s new roles, create and design their new visual identities, and put together an effective launch strategy for both entities,” said Stuart Innell, Boomtown’s business and strategy director.
“The agency’s solution was in three stages.” Phase 1 entailed getting to know both brands and their offerings to establish effective linkages with their stakeholders within the brand strategy while remaining consistent with the Exxaro vision.
“Phase 2 entailed a hands-on collaboration with the client to create the visual and corporate identity designs.” As a result, we believe the logo is distinct while still highlighting the connection between the two companies. Phase 3 addressed a new website and launching the companies to its key target audiences,” he said.