- Enertrack expands cautiously in Latin America, prioritising Chile and other countries with clear regulations.
- Local sales teams and technological integration enhance customer confidence and energy efficiency.
The Chinese solar tracker manufacturer Enertrack is expanding its business in Latin America. However, the company is moving cautiously due to the increasing number of curtailment cases in the region. Consequently, Enertrack is carefully selecting countries and projects to ensure sustainable growth.
According to Silva, sales have declined compared with previous years, particularly in Brazil, which once led the regional market. Furthermore, some competitors face cash flow issues or require restructuring, creating a natural selection among the leading players. Therefore, Enertrack is observing which companies will survive the current market dynamics.
Meanwhile, Enertrack sees strong opportunities in Chile, where government policies are favourable, and regulations are clearer. Other countries, including Colombia, Argentina, Peru, Mexico, and the Caribbean, also attract the company’s attention. Thus, Latin America offers diverse alternatives despite political and market fluctuations.
Enertrack initiated a robust internationalisation process this year, following more than two decades of focus on Asia. Moreover, the company is establishing local sales and customer service teams to provide pre-sales and post-sales technical support. This approach strengthens customer confidence and enhances the quality of service.
Currently, trackers in the region are imported from China, but Enertrack is exploring localised solutions. The company benefits from a large Chinese investor in the solar inverter sector, giving it financial stability. Consequently, Enertrack can operate indirectly in the growing energy storage market. Integration between the tracker and the inverter also provides a competitive advantage. For instance, their super-algorithms optimise energy generation compared with other trackers.
Enertrack is negotiating final-stage projects across the continent, covering both large-scale and distributed generation plants. Furthermore, recent reforms in Brazil have reduced uncertainties, thereby boosting investor confidence. Overall, the company believes the region’s diversity offers sufficient alternatives for sustainable growth.
The Chinese solar tracker manufacturer demonstrates that careful strategy, advanced technology, and local engagement are essential for success in Latin America’s evolving renewable energy market.