- European business leaders boost sustainability investments by 2026.
- Key drivers include meeting environmental commitments (40%) and improving societal image (39%).
In a recent SAP survey, 90 per cent of European business leaders expressed intentions to boost sustainability investments by 2026. Factors driving this include meeting environmental commitments (40%), improving societal image (39 per cent), creating new products (38 per cent), and increasing profits (37 per cent).
With 1,702 responses, the survey sheds light on challenges, including difficulties measuring returns and integrating sustainability into business strategy. Surprisingly, only 13 per cent involves CFOs in sustainability decisions, highlighting financial understanding gaps. Challenges also arise in meeting global regulations, especially regarding Scope 3 emissions disclosure in corporate value chains.