The use of social media can never be overemphasised; billions of people around the world use platforms like Facebook, Twitter, Instagram, TikTok and Snapchat to connect with the world. Social media has so many benefits. However, several things happen in a world where social media meets energy.
Energy conservation is the talk of the town and environment. Conscious organisations, governments and individuals are looking for multiple ways to enhance awareness among householders, youngsters and corporates. The most crucial strategy adopted is through the use of social media. The adoption of smartphones and user-friendly applications has made social media usage faster.
Social media can be used to connect people with resources and tools that help them reduce their energy consumption and live more sustainably. For example, energy companies and environmental organisations can use social media to share tips and advice on how to save energy. They can also promote events and workshops related to energy conservation and renewable energy.
In addition, social media can raise awareness about the importance of conservation and renewable energy sources. Social media platforms can be used to share information, news and energy-related events. This can encourage people to take action to reduce their energy consumption and support clean energy initiatives. Businesses can use Snapchat’s public profile to promote snap stories about energy, while users can add Bitmojis and stickers to show support. Twitter spaces can also be used as a medium for conversations to enlighten people about Energy all around.
Social Media and Energy are a necessity in today’s society; both of them are essential, but when Social media meets energy, it creates a bigger picture which becomes powerful.