- The new units, designed to operate exclusively on solar energy, will be equipped with an attached battery system.
- The products, anticipated to be available for retail by January 2024, will empower families to adopt a fully green approach to their food cooling units at home.
Defy Appliances, a home appliance producer in South Africa, has commenced the production of its appliances to operate solely on solar energy at its Ladysmith plant. This marks a substantial step in promoting eco-friendly alternatives in the appliance industry and a commitment to advancing green technology and sustainability. This announcement was made during Trade, Industry, and Competition Minister, Ebrahim Patel’s visit to Defy’s plant in Ladysmith, KwaZulu-Natal.
The Chief Executive Officer of Defy Appliances, Mustafa Soylu, said the pioneering initiative marks a monumental step in producing environmentally friendly appliances, positioning South Africa as a leader in the fight against climate change. Patel expressed his support for the advancement, stating, “Climate change necessitates a comprehensive transformation of the technologies utilised at home and within the industry. South Africa is actively ensuring the production of future technologies and meeting the demand for lower-emission consumer products. “I am delighted that Defy is focusing on making these fridges and freezers affordable, enabling a broader consumer base to transition to green appliances.”
The new units, designed to operate exclusively on solar energy, would have an attached battery system, enhancing their efficiency and eco-friendliness. Previously, Defy’s hybrid units required partial access to the national grid, indicating the significant progress of the new advancements. The products, anticipated to be available for retail by January 2024, will empower families to adopt a fully green approach to their food cooling units at home. The range of appliances includes fridges, freezers, stoves, ovens, dryers and top-loading washing machines.